Overview

The Facebook Pixel integration with Pulse Ticketing enables event organizers to track visitor behavior and measure advertising effectiveness. After accessing your Pixel ID through Facebook Ads Manager, implementation involves a simple configuration within your Pulse event settings. The tracking setup requires a 24-hour initialization before data collection begins tracking visitor interactions and conversions. 

Setting Up Facebook Pixel

1. Get Pixel ID from Facebook:

   • Open Facebook Ads Manager

   • Navigate to the Pixels section

   • Create a new pixel or copy the existing ID

2. Add to Pulse event:

   • Go to Events

   • Select target event

   • Paste Facebook Pixel ID in the tracking field

   • Save changes
     

Allow 24 hours for accurate data tracking. Verify pixel status in Facebook Ads Manager.