How do I price my tickets correctly?

Overview

Ideal method for calculating optimal ticket prices based on costs, capacity, and tiered pricing structure. 

Process

1. Calculate total event expenses and budget and then add 10-15% contingency to your budget on top.
2. Determine venue capacity and expected sales
3. Calculate base price: Total costs ÷ Expected sales
4. Create 2-4 pricing tiers balanced above the base price

Note: Adapt pricing strategy according to specific event requirements.  If you have any questions about pricing events correctly and would like some assistance then just get in contact with us, this part of the process is so important to hosting a profitable event.